Creative industries are innovative, dynamic and global. We need multi-skilled people!

CREATIVE AND CULTURAL ORGANISATIONS NEED MULTI-SKILLED PEOPLE. People who can apply skills in innovative, enterprising and collaborative work. CLOCK can help us to develop ourselves, as managers, employees, freelancers and associates ‘on the job’ and to reward progress at all levels in our organisation with further opportunities for higher level professional development.

SUCCESSFUL CREATIVE PEOPLE KNOW HOW TO INNOVATE, co-create and build brands. We deliver products that cross genre, sector, national and social boundaries. As creative and cultural workers, we learn from practical experience and apply that learning to engage faster and deeper with emerging local, regional and international audiences or markets. We increasingly need to be able to navigate formidable global complexity from geographic boundaries or physical constraints to pioneer experiences within expansive digital environments.

THERE IS RARELY THE TIME OR MONEY FOR 'OFF THE JOB' TRAINING in small creative organisations. Training happens 'just-in-time' or is bought ‘off the peg' from individuals who are contracted to bring the required skills with them. However, we are often much too busy to acknowledge the learning that actually takes place through the undertaking of our every-day work projects and products.

WE MOVE RAPIDLY ON TO THE NEXT PIECE OF WORK, like we are on a conveyor belt, without fully reflecting on what we have learned from the last piece of work; what has been reinforced in our thinking and proved essential in our skillset? What has been challenged? Where do we have solid and credible skills? Where are we skating on thin ice or crossing our fingers and hoping for the best? What are we learning? From whom? How can we capitalise on that learning for our next project? ARE WE

FUTURE-PROOFED FOR DISRUPTION or new directions in our sector? What if the rules changed in our sector? Next week? Next month? Next year? How do we improve our individual and collaborative contributions? How do we currently realise new ways of developing ourselves to engage with emerging professional roles, new opportunities and different constraints?

WE MAY STRUGGLE TO BRING FRESH THINKING AND PERSPECTIVES into our workforce and achieve the diversity that will galvanise this process? This diversity may already exist at entry level or at the margins but what about higher up or more centrally in the organisation? If our progression opportunities are determined predominantly by formal qualifications or we use traditional gatekeepers for this process then we risk excluding most adults and, therefore, also some of the best talent.

TRADITIONAL METHODS MAY NOT UNCOVER PRACTICAL COMPETENCES of those who may appear unqualified or under-qualified but who are ripe for progression opportunities. If our gatekeepers rely only on the level of previous formal qualifications gained or those individuals known by exclusive sector networks we will include only those individuals with similar profiles and backgrounds. We need to be able to uncover the actual ‘higher skills in use’ by people outside this narrow group. This will enable us to include those with a range of backgrounds for progression opportunities and encourage them to stimulate and grow new networks, develop fresh content, explore and exploit new markets and avoid more limited ‘group think’ or ‘business as usual’ strategies.

WE CAN NOW VALIDATE OUR HIGHER PROFESSIONAL SKILLS and knowledge that we apply in our every-day work by joining the CLOCK programme. We can achieve the recognition and validation that we deserve through developing our Professional Practice to our current Professional and Higher Education levels rather than referring back to formal education programmes at school, college or university.

WE CAN ACHIEVE QUALIFICATIONS EQUIVALENT TO UNIVERSITY EDUCATION LEVELS up to Masters Level, certificating current Professional Practice Levels and Higher Educational Levels. Any previous formal qualifications that we may or may not have are no longer relevant to our professional and educational practice-based achievements.

THE CLOCK PROGRAMME CURRENTLY PROVIDES access to Professional Development Awards for the Creative and Cultural industries (PDACCI). There are 2 pathways which candidates can take separately or in combination. The first pathway is entitled Cultural Learning and focuses on Creative Practice and Technical skills. The second pathway is entitled Creative Business Development and Support and focuses on Creative Entrepreneurship and Enterprise skills. Both pathways include Non-formal learning skills and People skills, including well-being. All creative practice candidates wishing to develop their capacities for undertaking freelance work or a business startup are strongly encouraged to combine both pathways. The PDACCI is currently awarded by the Scottish Qualifications Authority at 4 levels:


  • CLOCK ADVANCED TRAINEE: PDACCI with 64 or 96 credits at SCQF Level 6 or EQF Level 3/4;
  • CLOCK COMPETENT PROFESSIONAL: PDACCI with 64 or 96 credits at SCQF Level 8 or EQF Level 5;
  • CLOCK SECTOR EXPERT: PDACCI with 64 or 96 credits at SCQF Level 11 or EQF Level 7;
  • CLOCK PEER REVIEWER: must already have a Sector Expert PDACCI to gain an additional 16 credits at SCQF Level 11 or EQF Level 7;

IF AN EXPERIENCED MEMBER OF YOUR ORGANISATION gains the Sector Expert and the Peer Reviewer qualifications then your organisation can run the CLOCK programme in-house using our ‘white label’ kit. The full cost of the mentoring role and the regional Peer Review role will then be absorbed for any candidates from your organisation and the CLOCK role can be integrated within the general developmental strategies in your organisation. This will effectively half the cost of the CLOCK programme per candidate, add value to your organisation by providing a transparent and externally accredited in-house Professional Development Programme and connects your organisation with additional international peers who will peer review candidates in your sector.


For more information and an appointment (on-line or in your region) please register your interest on WWW.CLOCKYOURSKILLS.COM or email Tania Olatunji on


We look forward to hearing from you.

Denise Stanley-Chard PDACCI FRSA Director of the CLOCK Programme.

Download the Clock Employers and institutions resource file.

Download the The Unique Mission of the Clock Programme resource file.

Last modified: Wednesday, 7 March 2018, 11:21 AM